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The Mind of Miyamoto celebrates the 40th year anniversary of Nintendo’s most well-known video game designer and producer Shigeru Miyamoto. This project includes a catalog containing details about Miyamoto’s life from his childhood to his initial fame in the video game industry, and an exhibition website which contains more of his biography, a brief collection of his design works, and details of the exhibition. The direction I took for this design was to create an upscale identity while adding in minor elements that called back to the 8-bit video game aesthetic.

*This is student work. Not for sale or profit*

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Art Direction: Dermot MacCormack and Scott Laserow

Photography: Austen Hart

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