International Champion Chips is a multicultural food packaging that uses an 8-bit video game aesthetic for the cultural decorations on the packaging. On the front of the packaging, I created illustrations of the chip interacting with the ingredients, each referencing a different arcade game, and on the back I have written copy each referencing an aspect of video gaming that gamers enjoy while describing the chip’s flavors.

*This is student work. Not for sale or profit*

Art Direction: Paul Sheriff and Scott Laserow

Photography: Austen Hart