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California Rush is a cereal packaging that is inspired by the California Gold Rush of 1848. For this design, I have chosen a worn out tin container to reference the time period and setting this kind of product would’ve taken place in. For the labels, I took inspiration from vintage wanted posters and used a typographical approach for the front design and the nutrition facts design.

*This is student work. Not for sale or profit*

Art Direction: Paul Sheriff and Scott Laserow

Photography: Austen Hart

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